The DNA Luxury Organics™ Collection

Modern, simple, pure and respected Australian made and cruelty free hair care and styling products.
Designed for professionals and enjoyed by consumers, each essential item in the range is easy to use with outstanding professional performance.

Quality

• 100% Australian made and owned.
• Professionally salon tested, never animal tested.
• Contain certified organic ingredients, purchased and certified in Australia.
• Contain stable plant based extracts, minimal product separation.
• Contain cosmetic grade raw materials, purchased in Australia for safety.

Function

• Pure shampoos that cleanse and clarify.
• Rich conditioners that balance and smooth.
• Intense treatments that heal and leave your hair renewed.
• Strong protectors that guard your hair against damage.
• Modern styling products that deliver on their promises.

Shampoos, Conditioners and Masques


Hydrasilk Shampoo & Conditioner, Nourishing Shampoo & Conditioner, Dayvolume Shampoo & Conditioner, Mintiscalp & Peppermint Shampoo & Conditioner, Keratin Shampoo & Conditioner, Primrose Reco Masque, Macadamia Argan Masque and Keratin Silk Masque.

  • Hydratsilk Shampoo
  • Hydratsilk Conditioner
  • Nourishing Shampoo
  • Nourishing Conditioner
  • Dayvolume Shampoo
  • Dayvolume Conditioner
  • Mintiscalp Shampoo
  • Peppermint Conditioner
  • Primrose Reco Masque
  • Macadamia Arrgan Masque
  • Keratin Silk Masque
  • Keratin Conditioner
  • Keratin Shampoo

Styling Protectors


EPR Antifrizz Hydrocreme, UV Guard Moist Creme, Thermactive Iron Defence, Heatshield Protectamist, Hydratreat Leave-In Mist, Sprayshine Arrganoil, Morocco Arrganoil.

  • EPR Antifrizz Hydrocreme
  • UV Guard Moist Creme
  • Thermactive Iron Defence
  • Heatshield Protectamist
  • Hydratreat Leave-In Mist
  • Sprayshine Arrganoil
  • Morocco Arrganoil
  • Liceshield Protekt Spray

Styling Finishers

Blastpump Volumiser, Curlactive Style Foam, Freeze Fix Finish Spray, Hairglue Xtreme Gel, Hardcore Styling Mud, Humiseal Finish Spray, Matte Fiber Styler, Pliable Moulding Clay, Pomade Jelly Wax, Sea Set Texture Spray, Voludust Powder, Topcoat Maxim Spray, Volumaxim Amplify Milk and Volumising Blowdry Balm.

  • Blastpump Volumiser
  • Curlactive Style Foam
  • Freeze Fix Finish Spray
  • Hairglue Xtreme Gel
  • Hardcore Styling Mud
  • Humiseal Finish Spray
  • Matte Fiber Styler
  • Pliable Moulding Clay
  • Pomade Jelly Wax
  • Sea Set Texture Spray
  • Voludust Powder
  • Topcoat Maxim Spray
  • Volumaxim Amplify Milk
  • Volumising Blowdry Balm