About Us
The DNA Legacy
DNA Organics began with a single question:
What if haircare could do more than clean?
What if it could nourish the scalp, awaken the senses, and restore a woman’s confidence — without compromising her values?
That question sparked a relentless pursuit of beautiful, healthy hair powered by purity, performance, and purpose — and it never stopped.
From its beginnings in a private lab in Australia during the mid-1990s, DNA Organics has remained true to its mission: to craft clean, high-performing haircare infused with organic essential oils, rare botanicals, and artisan fragrance blends. No shortcuts. No sellouts. No compromise.
Nearly 30 years later, DNA Organics is trusted by salons and professionals who know the difference.
Every formula is engineered with intention and integrity — for hair that looks, feels, and lives healthier.
We are proudly vegan, cruelty-free, and 100% independently owned.
We create with precision. We formulate with soul.
Because beautiful, healthy hair isn’t just the result.
It’s the reason.